CrearePictures

Case study — AI brand film

La FrenchSmoky Vanilla

La French

A Riviera-set fragrance film built end to end at Creare: talent, product and location held to one continuous look across every shot.

Client

La French

Pillar

AI Films

Deliverable

16:9 master + social cutdowns

Year

2026

The brief

A fragrance film with the look of a location shoot — coast, light, wardrobe continuity — without a location shoot.

The bottle had to read as the same physical object in every frame, at every scale.

How it moves

Client hand-offs in signal, studio work in white.

  1. 01 · Client

    Product delivered

    The brand sends the pack — bottle, carton, label — as the source of truth.

  2. 02 · Creare

    Reference shots generated

    Location, hour, wardrobe and bottle placement explored until the look holds.

  3. 03 · Creare

    Storyboard sent

    Selected frames sequenced into a boarded cut and sent across for review.

  4. 04 · Client

    Approval & feedback

    The brand signs off or marks changes; notes fold straight back into the boards.

  5. 05 · Creare

    Video generation

    Approved frames are driven into motion, shot by shot, matched to the pack.

  6. 06 · Creare

    Edit, stitch & deliver

    Cut to rhythm, graded as one piece, mastered and handed over with cutdowns.

Process

    01

    Product supplied by the brand

    La French sent us the product imagery — the bottle and carton, shot plain. That pack becomes the single source of truth: every angle, label and reflection in the film is measured against it.

    La French — Product supplied by the brand

    02

    Reference shots generated

    From that product we generate reference frames — location, light, wardrobe and bottle placement — until the coast, the hour and the pack all agree. Selects from this pass lock the look of the film.

    La French — generated reference frame 1La French — generated reference frame 2La French — generated reference frame 3La French — generated reference frame 4La French — generated reference frame 5

    03

    Shots stitched into a cut

    The approved generated shots are taken into edit: stitched in order, timed to the track, trimmed for rhythm and finished so the whole thing reads as one continuous piece of coverage rather than separate frames.

    04

    Delivered to the client

    The cut goes to La French for review, notes come back into the same pipeline, and the film is delivered as a graded master with social cutdowns.

Outcome

One continuous look across the master and every cutdown.

Delivered as a finished film, conformed and graded like a shoot.

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