La French
A fragrance campaign built end to end at Creare: talent, product and location held to one continuous look across every film.
Other campaign films
Every film in the campaign, held to the same look.
Café Rose
Sunlit interior study for Café Rose: sheer light, soft movement, the pack held centre frame.
Café Rose — second cut
A second Café Rose cut from the same campaign: rose, skin and shadow in a darker register.
Iron Thorn
Liquid and light study for Iron Thorn: amber macro work finished to the campaign grade.
La French
AI Films
16:9 master + social cutdowns
2026
The brief
A fragrance film with the look of a location shoot — coast, light, wardrobe continuity — without a location shoot.
The bottle had to read as the same physical object in every frame, at every scale.
How it moves
Client hand-offs in signal, studio work in white.
Product delivered
The brand sends the pack — bottle, carton, label — as the source of truth.
Reference shots generated
Location, hour, wardrobe and bottle placement explored until the look holds.
Storyboard sent
Selected frames sequenced into a boarded cut and sent across for review.
Approval & feedback
The brand signs off or marks changes; notes fold straight back into the boards.
Video generation
Approved frames are driven into motion, shot by shot, matched to the pack.
Edit, stitch & deliver
Cut to rhythm, graded as one piece, mastered and handed over with cutdowns.
Process
Product supplied by the brand
La French sent us the product imagery — the bottle and carton, shot plain. That pack becomes the single source of truth: every angle, label and reflection in the film is measured against it.
Reference shots generated
From that product we generate reference frames — location, light, wardrobe and bottle placement — until the coast, the hour and the pack all agree. Selects from this pass lock the look of the film.
Shots stitched into a cut
The approved generated shots are taken into edit: stitched in order, timed to the track, trimmed for rhythm and finished so the whole thing reads as one continuous piece of coverage rather than separate frames.
Delivered to the client
The cut goes to La French for review, notes come back into the same pipeline, and the film is delivered as a graded master with social cutdowns.
Outcome
One continuous look across the master and every cutdown.
Delivered as a finished film, conformed and graded like a shoot.